To Increase sales of the Legrand brand at Atlas Gentech, we decided to run a promotion during Winter 2020. For every $1000 spent on Legrand products, the customer would receive a Swanndri Jacket.
As the Atlas Gentech customer base is well versed with the Legrand brand, it was important to advertise how they would benefit by buying their products. To achieve this, I designed a campaign where the Swanndri Jacket was the selling point. The campaign elements included EDM's, a webpage for ordering the jacket and the packaging of the jacket.