Every year Manukau Institute of Technology runs a yearly promotional campaign to attract and convert prospective students. My role, along with a co-designer was to conceptualise and design the campaigns brand identity and develop it for different print and digital mediums. 
The aim of the campaigns identity was to get people thinking about their future opportunities/careers and make these dreams a reality by studying at MIT. To visually achieve this we have shown people against a chalkboard with playful illustrations of different study areas, and university environments around them. We want the viewer to be inspired and imagine themselves within the situation on the chalkboard.

Billboard Design | Study area - Engineering/Trades illustrations.

GDN's, social media ad, website banners - Business illustrations.

Designs for different messages
See why more people choose MIT - Student's enjoying the MIT campus.
Want to study for free - Students chatting about free education options. Use of piggybank and no money icons to suggest free study.
Secure your place for 2022 - Use of clock and laptop to suggest that it only takes minutes to apply.