ABC
This is an illustration project exploring the concept of juxtaposition through an Adult Alphabet publication. The book features 26 illustrated compositions, each representing a letter of the alphabet through relatable moments from everyday adult life.
The creative concept is underpinned by research into the words and themes that most strongly resonated with adults. These insights informed the selection of illustrations and narrative for each alphabet. The visuals aim to communicate shared experiences, humour and honesty by contrasting playfulness and pressure.
The final outcome is a cohesive, concept-driven publication that combines research, storytelling, and illustration to reframe the complexities of modern adulthood through a familiar alphabetical format.
Designed a concept-led alphabet book that communicates the complexities of adulthood through a montage of relatable illustrations
Project scope
Concept development
Publication design
Layout design
Illustration