UoA Online offers flexible, 100% online postgraduate degrees, certificates, and short courses designed for working professionals.

The identity is built around the idea of education that moves with the learner, positioning the platform as a personalised pathway for growth, acceleration, and upskilling. Guided by the core message, "Learning that moves with you," the identity reflects an adaptable learning experience that integrates seamlessly into everyday life. The design system combines the University’s core blues with a distinctive accent orange to signal transformation and momentum, creating a unique and contemporary visual identity. The graphic system is used to highlight multiple routes at the top of the funnel to a single focused pathway at the bottom, symbolising shared learning, choice, and commitment within a unified system.

The identity is designed with scalability in mind, enabling easy templating across digital and print applications. I applied the system across the website, digital assets, and brochures to ensure a cohesive experience across all touchpoints.

Led the development of a scalable, digital-first visual identity for UoA Online, the University of Auckland's online learning platform