SPCA Blue tick is an independent animal welfare certification that ensures food and pet care products come from farms or businesses that go above and beyond legal requirements to provide high standards of animal care. I conceptualised and designed an illustration series to showcase the 5 freedoms of SPCA Blue tick.

The chicken which is the central character acts as a friendly and relatable narrator, demonstrating each freedom in a playful and approachable way. By using a character-driven approach, I was able to turn important animal welfare messaging into something that was engaging and memorable.