The undergraduate brand photoshoot marked the first step in establishing a more holistic approach to photography under the University's new brand. Working closely with Droga5, we brought the new photography philosophy, "We are in it," to life through through capturing authentic, everyday moments of student life.

Delivered over four days across the City Campus, the shoot featured 40 students consisting of real friend groups and indivisuals from diverse backgrounds. The key themes for the imagery were In Motion, Study, Social, and Brand Auckland. The resulting image library provides a strong foundation for undergraduate marketing and future brand communications.

Following the shoot, I am currently working with Droga to co-create the University's photography guidelines. This work will translate the photography philosophy into practical guidance for future shoots, helping ensure photography across the University remains consistent, and aligned with the new brand as it continues to be rolled out.

Photography by Frances Carter, Loupe Agency.