Each year, Manukau Institute of Technology delivers a promotional campaign designed to attract and convert prospective students. I conceptualised and designed the campaign’s brand identity, and rolled it out across a range of print and digital touchpoints.

The creative direction is centred on possibility and aspiration, encouraging prospective students to reflect on their future careers and see study as the pathway to achieving those ambitions. Visually, the campaign featured individuals positioned against a chalkboard backdrop, surrounded by playful illustrated study and campus-inspired elements. This approach created an imaginative, story-led environment that invited viewers to picture themselves within the scene, turning abstract dreams into tangible futures.

The result was a cohesive and engaging campaign identity that inspired audiences to see their potential and consider how studying at MIT could help bring their goals to life.